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Roost rolls out Facebook app

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Real estate technology company Roost Inc. has launched a new application to help agents and brokers build their presence on Facebook, the company announced Thursday. The free application, called Social Real Estate, adds a "Real Estate" tab that displays local market data on business pages on Facebook. The company has partnered with Education.com, Altos Research and Walk Score to offer school, market trend and walkability data, respectively. The consumer will also be able to see some active listings provided by Roost. "We kind of had three goals for the application: 1. to help Realtors use Facebook in a productive way; 2. (to position) you on Facebook as an expert in your local market; and 3. to offer an incredibly easy-to-use application that takes no time to set up," said Alex Chang, the company's CEO. The company developed the application in-house over the course of two months, Chang said. The app is in beta form and will be released in full form sometime in t...