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Supermarket real estate

Perspective: from Global Edge

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Editor's note: This item is republished with permission from Global Edge Marketing Ltd. The original post can be viewed here. By ASHLEY RIGGTesco, the United Kingdom's largest supermarket chain, has entered the real estate market in partnership with Spicerhaart, one of the country's largest estate agency chains. Tesco is promoting its service, iSold, to customers in Bristol, which it has chosen for its national launch, by suggesting that agents are not offering good value. The marketing slogan "We simply sell homes" is supported by the message: "In the last 10 years a lot of things got easier, simpler and better value. But estate agents certainly haven't … until now." The Tesco-branded service is betting that the strength of the brand and the promise of commission savings will be enough to convince sellers to part with an upfront fee of (about $454.55 in U.S. dollars) for the basic package .   ISold charges between (about $1,512.03 to $1,966.1...