Bigness, that staple of American values and culture, is, in the words of Heidi Klum, "Out." (Note the capital "O.") Mega, ultra, super, jumbo stuff has generally declined in popularity over this recent recession, first motivated by cost-cutting and, later, by the realization that life smells just as sweet (or even sweeter) without all the "extra" our bodies and budgets are perfectly capable of doing without.
In early 2009, the story broke that American homes were trending down in size for the first year in many. Authorities from the National Association of Home Builders, the American Institute of Architects and even groups of real estate professionals started noticing homeowners at all income levels beginning to express a preference for smaller, better built homes — some even before the recession. And they project that the trend will continue when the recession is just a memory.