Top 10 marketing strategies

Surveys: Referrals top list, pay-per-click ads rank low

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Despite the real estate industry’s focus on new media, real estate agents continue to use printed postcards and mailings among their top marketing choices, according to survey results released today by real estate marketing company HomeGain.

"While Realtors are increasingly moving their marketing activities online, it’s interesting to see the continued strength and perceived effectiveness of print and mailer campaigns," said Louis Cammarosano, general manager at HomeGain, in a statement.