BrokerageIndustry News

Top 10 marketing strategies

Surveys: Referrals top list, pay-per-click ads rank low

Despite the real estate industry's focus on new media, real estate agents continue to use printed postcards and mailings among their top marketing choices, according to survey results released today by real estate marketing company HomeGain. "While Realtors are increasingly moving their marketing activities online, it's interesting to see the continued strength and perceived effectiveness of print and mailer campaigns," said Louis Cammarosano, general manager at HomeGain, in a statement. The surveys asked agents and brokers to rank on a 10-point scale (with 10 as the highest score) what they thought were their most effective strategies for attracting new clients and the methods they were most likely to use this year. Referrals topped both lists by far, receiving an 8.7 rating for effectiveness and an 8.9 rating as a marketing objective. In terms of effectiveness, featured listings ranked second with a 4.8, followed by e-mail campaigns (4.7), postcards and mailers...