Seattle-based real estate brokerage John L. Scott Real Estate has begun to automatically feed its 15,000 for-sale listings to property search and valuation site Zillow, the companies announced Monday.
The brokerage is the latest of more than 800 participants to join the Zillow Listings Feed program since its launch in November 2007. Windemere Real Estate — also based in Seattle — joined the program in September (see story).
"The program allows listing providers to automatically gain free marketing exposure for their listings on one of the most visited real estate sites in the country, while providing Zillow’s users with a more robust search experience," the companies said in a statement.
John L. Scott has 133 offices and more than 3,600 sales associates in Washington, Oregon and Idaho, according to the brokerage’s Web site. The company ranks 12th out of the 500 largest brokerages in the country by volume, according to Real Trends.
Zillow has 9 million unique visitors each month, more than 4 million for-sale listings and more than 60,000 rental listings, the company said.
"We believe this offers a tremendous marketing opportunity for our agents and their sellers," said J. Lennox Scott, chairman and CEO of John L. Scott, in a statement.
The listings the brokerage feeds to Zillow include a description of the home for sale, at least one photo, and the name and contact information for the listing agent. Zillow will also display the brokerage’s listings on the site’s iPhone application. Consumers have downloaded the app close to 1 million times since its April 2009 launch, the company said.
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