Industry NewsTechnology

John L. Scott feeds to Zillow

Deal broadens exposure for Northwest listings

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Seattle-based real estate brokerage John L. Scott Real Estate has begun to automatically feed its 15,000 for-sale listings to property search and valuation site Zillow, the companies announced Monday. The brokerage is the latest of more than 800 participants to join the Zillow Listings Feed program since its launch in November 2007. Windemere Real Estate -- also based in Seattle -- joined the program in September (see story). "The program allows listing providers to automatically gain free marketing exposure for their listings on one of the most visited real estate sites in the country, while providing Zillow's users with a more robust search experience," the companies said in a statement. John L. Scott has 133 offices and more than 3,600 sales associates in Washington, Oregon and Idaho, according to the brokerage's Web site. The company ranks 12th out of the 500 largest brokerages in the country by volume, according to Real Trends. Zillow has 9...