Seattle-based real estate brokerage John L. Scott Real Estate has begun to automatically feed its 15,000 for-sale listings to property search and valuation site Zillow, the companies announced Monday.

The brokerage is the latest of more than 800 participants to join the Zillow Listings Feed program since its launch in November 2007. Windemere Real Estate — also based in Seattle — joined the program in September (see story).

"The program allows listing providers to automatically gain free marketing exposure for their listings on one of the most visited real estate sites in the country, while providing Zillow’s users with a more robust search experience," the companies said in a statement.

John L. Scott has 133 offices and more than 3,600 sales associates in Washington, Oregon and Idaho, according to the brokerage’s Web site. The company ranks 12th out of the 500 largest brokerages in the country by volume, according to Real Trends.

Zillow has 9 million unique visitors each month, more than 4 million for-sale listings and more than 60,000 rental listings, the company said.

"We believe this offers a tremendous marketing opportunity for our agents and their sellers," said J. Lennox Scott, chairman and CEO of John L. Scott, in a statement.

The listings the brokerage feeds to Zillow include a description of the home for sale, at least one photo, and the name and contact information for the listing agent. Zillow will also display the brokerage’s listings on the site’s iPhone application. Consumers have downloaded the app close to 1 million times since its April 2009 launch, the company said.


What’s your opinion? Leave your comments below or send a letter to the editor.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE today! Join us and thousands of your peers from wherever you are.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription