Industry News

3 ways to find your niche

Motivation, market trends key to agent success

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An important trend for 2010 is hyperlocalism. This means concentrating your marketing efforts on a narrow market segment or niche. The question is: Which niche is right for you? Even though technology is changing at a rapid rate, this simple fact remains the same: Your business is most likely to succeed when you carve out a specific niche and become the expert in that niche. Specializing in a specific geographical area or creating a niche working with expired listings, first-time buyers or relocation clients has proven to be a viable path in achieving real estate success. On the other hand, agents sometimes decide to build their niche around a poor choice, such as "working with people who own dogs." No one is going to hire an agent just because he or she owns a dog. If you want to pick a great niche in which to specialize, here's how to do it. 1. Build your business on your strengths. Joeann Fossland has a great tag line for her real estate coaching business: ...