An important trend for 2010 is hyperlocalism. This means concentrating your marketing efforts on a narrow market segment or niche. The question is which niche is right for you?
Even though technology is changing at a rapid rate, this simple fact remains the same: Your business is most likely to succeed when you carve out a specific niche and become the expert in that niche. Specializing in a specific geographical area or creating a niche working with expired listings, first-time buyers or relocation clients has proven to be a viable path in achieving real estate success.