On-Line Residential now offers VOW

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NEW YORK — Listing information provider On-Line Residential has joined the VOW fray, this week introducing its new software product for brokerages to adopt virtual office Web site, or VOW, capabilities.

A VOW allows consumers the chance to view all industry listings in the Real Estate Board of New York database on one Web site, a strategy now being adopted by many of the city’s leading real estate firms, including Halstead Property, Prudential Douglas Elliman and A.C. Lawrence.