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Agents snub some marketing channels

From Global Edge

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Editor's note: This item is republished with permission from Global Edge Marketing Ltd. The original post can be viewed here. International real estate agents and developers are not making the most of the best-performing marketing channels. This is the conclusion of the latest Global edge survey into the habits and preferences of more than 200 agents and developers. Customer referral programs and search-engine optimization are rated as the two most effective channels in terms of lead generation but are only used by 37.8 percent and 55 percent of agents, respectively. The most used marketing channel, property portals (78.4 percent), ranks third in terms of effectiveness but the average rating hides a huge variance in opinion, with almost as many agents marking the top portals as "poor performers" as those rating them as "good" or "excellent." Magazines and newspapers still used despite performance doubts Magazine and newspapers pr...