BrokerageIndustry News

A changing role for real estate agents

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

It is easy for most homebuyers to find a home. All they need is Internet access and some imagination. In the 1980s it was much harder to find a home and buyers relied on Realtors to let them know about homes on the market. Most of my buyers find their own homes. I have little information about homes that the average consumer doesn't have or can't find. I am not at all threatened by the idea that few people need help finding a home. It just makes my job easier. I stopped marketing my services as a personal shopper, or the person who can find buyers their dream home, years ago. I don't see it as a skill or service that is in demand and I don't believe that most homebuyers would pay for that service when they can do it themselves for free. Sometimes I have buyers who do need that service and I can provide it. I always offer but also encourage the do-it-yourself search approach. A good Realtor is so much more than a home-finder or a chauffeur. As I wo...