A changing role for real estate agents

Realtor Notebook

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

It is easy for most homebuyers to find a home. All they need is Internet access and some imagination. In the 1980s it was much harder to find a home and buyers relied on Realtors to let them know about homes on the market.

Most of my buyers find their own homes. I have little information about homes that the average consumer doesn’t have or can’t find. I am not at all threatened by the idea that few people need help finding a home. It just makes my job easier.

I stopped marketing my services as a personal shopper, or the person who can find buyers their dream home, years ago. I don’t see it as a skill or service that is in demand and I don’t believe that most homebuyers would pay for that service when they can do it themselves for free.