Industry News

Agent scripts pack marketing punch

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

If you want to negotiate more effectively and close more deals, there are four critical sentences to add to your negotiation toolbox. Due to the strong market from 1998 to 2007, we have a whole generation of agents who did not have to learn to negotiate. With today's tough market, however, great negotiation skills are mandatory if you hope to survive and thrive.Although you may not agree with this list (feel free to add your own thoughts in the comments), here are four sentences to master if you're serious about negotiating and closing more deals. 1. "Maximum exposure to the marketplace produces maximum price" This sentence is critical when working with sellers, especially if you want to obtain more listings and receive a full commission. While most sellers like "discounts" (a word you should never use), they also want premium service. Very few agents explain the services they and/or their company provide that help the seller obtain the best possible ...