Industry NewsNews Brief

Spring cleaning for your Web site

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Let's be honest -- when is the last time you updated your Web site? For most real estate agents it's a couple times a year. In 2010, it's no longer OK to have a Web site that is static -- one that just sits there and never gets updated. If you are thinking of updating your site, it is easier now more than ever. More and more agents are moving to a WordPress platform. It's easy to use and edit, there are tons of great templates, and it's search-engine-optimization friendly (search engines love WordPress). Plus, there are more and more IDX (Internet Data Exchange) plugins available practically every day on WordPress. If you are like most agents, you have a site you either got for free with your brokerage, or you paid someone to design it five to 10 years ago and really haven't done much since. Here are five things to look at when re-evaluating your site: 1. Am I getting leads? If so, how many? If you are not consistently getting new leads from your Web site you are missing the b...