There’s an old saying: "The definition of insanity is doing the same thing over and over and expecting different results." If you want to improve your business, the question is: "What will you do differently to get different results?"
The real estate market is changing rapidly. The old skill sets that worked in the past are no longer effective today. Technological changes are occurring so rapidly that it’s simply impossible to keep up with them. Generational differences require agents to have multiple marketing plans and strategies to fit the niches they serve. Due to lower price points, even agents who are doing high volumes of transactions aren’t making the same amount of money as they were several years ago.
In this environment, how can you reinvent your business so that you will be one of the people who will continue to thrive no matter what the market does? Here are four steps that will get you started.