Industry News

When social media is bad for business

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

This weekend, temptation paid me a visit again. As my daughter and I marched purposely through the mall, our battalion having been deployed and Operation Prom Dress in full force, we encountered a small roadblock. Somewhere between the car and the store of gaudy evening attire, some stupid leasing agent put a pet store in our path. And there she was -- a too-adorable rescue puppy who only had eyes for us. So, before either of us -- the power-shopping Berg girls -- could engage our brains, we were sending pictures home to the General. "Can we have her? Puleeease!" my daughter texted, all thumbs. Fortunately, the man known as "Dad" was able to talk us off the cliff from his safe harbor, 15 miles away from the furry little bundle of fun with the metronome tail. And I say "fortunately," because in my heart I knew this was a bad idea. First, there is the little issue of already having a dog. While our dog is 10 years beyond cute, having morphed...