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Breadpig, iPad, ‘dead tree’ and me

Real Estate Connect Speaker Profile: Alexis Ohanian

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Alexis Ohanian, the co-founder and former CEO of, a site that lets users vote for what's popular online, is now focused on Breadpig, "an uncorporation for creating (and selling) geeky things" that he founded in 2008. Ohanian will deliver a keynote address, "How to Make a Splash in Social Media," during the Real Estate Connect SF 2010 conference, which runs from July 13-15 at the Hilton San Francisco Union Square hotel. He responded to a set of questions posed by Inman News: 1. What is the most important business lesson you learned in the past year? My current company, Breadpig, published a book by a popular webcomic, xkcd. In six months, it sold more than 25,000 copies. I hoped it'd do well, but didn't expect it to do that well. What's most exciting about this is that as electronic formats continue to grow, the cost of producing the final product falls even further (it turns out the margins on a "dead tree" (print) book were better than...