Agents: Play to strengths of Facebook, LinkedIn, Twitter

Agent marketing on Facebook works differently on Twitter, LinkedIn

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Social media sites such as Facebook, LinkedIn and Twitter work best when agents use them for the purposes for which they are best suited.

One of the biggest mistakes many agents make today is taking the strategies that used to work in print advertising and employing them when they’re using the major social media sites. Each of these sites has both strengths and weaknesses. Here are some tips about what works best with three of the most important social media sites.