Industry News

Agents: Play to strengths of Facebook, LinkedIn, Twitter

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Social media sites such as Facebook, LinkedIn and Twitter work best when agents use them for the purposes for which they are best suited. One of the biggest mistakes many agents make today is taking the strategies that used to work in print advertising and employing them when they're using the major social media sites. Each of these sites has both strengths and weaknesses. Here are some tips about what works best with three of the most important social media sites. 1. Facebook If you're posting your listings or open houses on your Facebook profile page, stop doing so immediately. Not only does this violate the Facebook terms of use, it's also aggravating to your friends. Ideally, your Facebook profile page is for your friends and family.Many agents (myself included) have so many "business friends" on our profile page that the thought of moving them over to another part of Facebook can be daunting. You also don't want to offend someone who is a "friend"...