Brokers board iPhone bandwagon

Hillside Software builds apps for companies, MLSs, associations

WASHINGTON — As consumers flock to download iPhone apps for real estate from big names in search, like, Zillow and Trulia, brokerages are eager to get in on the action, too, executives at a Colorado-based software developer say.

With the Apple iTunes store supporting keyword searches, brokerages want to establish a strong presence there so they’ll turn up high in the search results, said Alex Levy, president and CEO of Hillside Software.