Brokers board iPhone bandwagon

Hillside Software builds apps for companies, MLSs, associations

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WASHINGTON — As consumers flock to download iPhone apps for real estate from big names in search, like Realtor.com, Zillow and Trulia, brokerages are eager to get in on the action, too, executives at a Colorado-based software developer say.

With the Apple iTunes store supporting keyword searches, brokerages want to establish a strong presence there so they’ll turn up high in the search results, said Alex Levy, president and CEO of Hillside Software.