Industry NewsTechnology

Brokers board iPhone bandwagon

Hillside Software builds apps for companies, MLSs, associations

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WASHINGTON -- As consumers flock to download iPhone apps for real estate from big names in search, like, Zillow and Trulia, brokerages are eager to get in on the action, too, executives at a Colorado-based software developer say.With the Apple iTunes store supporting keyword searches, brokerages want to establish a strong presence there so they'll turn up high in the search results, said Alex Levy, president and CEO of Hillside Software.While many brokerages are focused on their rankings on search engines like Google, Levy says they now also have to woo the iPhone user who gets up on a Sunday morning and searches for a real estate app."It's like Google -- the guys who get on first will turn up on the first page" in searches of the iTunes store, Levy said, manning his company's booth at the National Association of Realtors Midyear Legislative Meetings & Trade Expo.Hillside will build branded iPhone apps for real estate brokerages, multiple listings services an...