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Citi Habitats rebrands sales division

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Editor's note: This article is reposted with permission by The Real Deal. Click here to view the original article. By CANDACE TAYLOR NEW YORK -- Aiming to change its rentals-only reputation, Citi Habitats has renamed its sales division, calling it "Citi Sales." The company has issued new marketing materials, business cards and window displays, emblazoning them with a new Citi Sales logo. But the division will remain under the Citi Habitats umbrella, operate out of Citi Habitats' offices, and see no major changes, explained Gary Malin, the firm's president. Founded as a rental agency in 1994, Citi Habitats is the third-largest real estate company in the city and does more rentals than any other firm. Its sales business has also grown steadily over the years: by 2008, sales transactions comprised around 40 percent of the company's revenue, Malin said. Still, the company -- which rented nearly 13,000 apartments in 2009 -- is known to many client...