Citi Habitats rebrands sales division

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NEW YORK — Aiming to change its rentals-only reputation, Citi Habitats has renamed its sales division, calling it "Citi Sales."

The company has issued new marketing materials, business cards and window displays, emblazoning them with a new Citi Sales logo. But the division will remain under the Citi Habitats umbrella, operate out of Citi Habitats’ offices, and see no major changes, explained Gary Malin, the firm’s president.