Realtor.com offers location-aware ads

Move Inc. enters into agreement with Lat49 ad network

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Advertisers on Realtor.com can now target their ads to users based on their physical location or home search criteria under an agreement between website operator Move Inc. and location-driven advertising platform Lat49.

Under the terms of the agreement, Move will publish Lat49 banner advertising on its network of sites, which also includes Move.com and Moving.com, and resell advertising across Lat49’s network, the companies said.