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Realtor.com offers location-aware ads

Move Inc. enters into agreement with Lat49 ad network

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Advertisers on Realtor.com can now target their ads to users based on their physical location or home search criteria under an agreement between website operator Move Inc. and location-driven advertising platform Lat49.Under the terms of the agreement, Move will publish Lat49 banner advertising on its network of sites, which also includes Move.com and Moving.com, and resell advertising across Lat49's network, the companies said.The agreement will also enable advertisers on Realtor.com and other Move Network sites to display their retail locations on a map relevant to the individual properties consumers are exploring. The same capabilities will also be offered to advertisers without location-driven businesses, and can be branded to a national, state or market level."We expect consumers will appreciate being able to easily locate a favorite coffee shop, bank, hotel or other local service as they're searching for their next home, and as they consider whether or not a specific neighbo...