Hitwise: Rental sites gaining ground

Real estate professionals can learn from popular search terms

Popular search terms indicate that consumer interest in rentals is growing, according to a webinar presentation by Web metrics firm Experian Hitwise.

The firm’s data indicates that despite recent upticks in home sales, real estate-related searches fell 22 percent year-over-year in April — the 11th straight month of year-over-year declines, the firm said.