NYC brokerage offers sellers analytics

From The Real Deal

NEW YORK — A new residential online brokerage hopes to unlock a new palette of analytics from which sellers can track how their advertisements perform among buyers, adding a new transparency to the home-selling experience.

RealDirect.com, which was unveiled last month, provides traditional brokerage services, plus it gives sellers a personal account through which they can check how often listing clicks result in appointments, a Google Analytics-type tool for real estate.