Monitoring who is talking about you via social media is one of the most important things you can do to monitor your brand. I know about Google Alerts — which I monitor daily. I know about checking my "@" messages in Twitter to see who has referenced my name. What I didn’t know (until now) was how to monitor when someone shares information from my brand on Facebook.

Over the last two weeks I have started using Social Mention.

Monitoring who is talking about you via social media is one of the most important things you can do to monitor your brand. I know about Google Alerts — which I monitor daily. I know about checking my "@" messages in Twitter to see who has referenced my name. What I didn’t know (until now) was how to monitor when someone shares information from my brand on Facebook.

Over the last two weeks I have started using Social Mention.

According to the website: "Social Media Alerts — Like Google Alerts but for social media. Receive free daily e-mail alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity."

This is a fantastic tool. You put in your search words and every time that search comes up in Facebook, Twitter, Yahoo and Google — you get an e-mail! For me, the most useful information is the Facebook info. It was not until I signed up for Social Mention that I could see who was posting content from the Inman News Facebook page or from the Future of Real Estate Marketing Facebook page to THEIR Facebook page.

I chose to sign up for the "daily digest" — so once a day I get an e-mail and I can quickly scroll through and see who posted content to their Facebook pages. I can then choose to comment or interact — therefore generating more of a connection with our fans AND generating new fans!

I wanted to pass along this tip because it’s been so helpful to me in monitoring who is reposting my content on Facebook as well as growing a fan base organically.

Have you used Social Mention? Leave feedback below!

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Katie Lance is marketing manager for Inman News. Future of Real Estate Marketing is a part of Inman News.

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