Monitoring who is talking about you via social media is one of the most important things you can do to monitor your brand. I know about Google Alerts — which I monitor daily. I know about checking my "@" messages in Twitter to see who has referenced my name. What I didn’t know (until now) was how to monitor when someone shares information from my brand on Facebook.

Over the last two weeks I have started using Social Mention.

According to the website: "Social Media Alerts — Like Google Alerts but for social media. Receive free daily e-mail alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity."

This is a fantastic tool. You put in your search words and every time that search comes up in Facebook, Twitter, Yahoo and Google — you get an e-mail! For me, the most useful information is the Facebook info. It was not until I signed up for Social Mention that I could see who was posting content from the Inman News Facebook page or from the Future of Real Estate Marketing Facebook page to THEIR Facebook page.

I chose to sign up for the "daily digest" — so once a day I get an e-mail and I can quickly scroll through and see who posted content to their Facebook pages. I can then choose to comment or interact — therefore generating more of a connection with our fans AND generating new fans!

I wanted to pass along this tip because it’s been so helpful to me in monitoring who is reposting my content on Facebook as well as growing a fan base organically.

Have you used Social Mention? Leave feedback below!

Click here to view original post.

Katie Lance is marketing manager for Inman News. Future of Real Estate Marketing is a part of Inman News.

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