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Keep your clients in the know

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Episode 27: How do consumers know if their real estate agent is working hard ... or hardly working? Communication is key, says broker Frank LLosa of Frankly Realty in this latest installment of The Wheel Estate Cam."Oftentimes there's a common misperception that if you don't see someone doing the work, you just assume they're not doing anything," LLosa says."So I've gotten a lot of feedback from clients saying, 'Oh, my agent didn't do anything' ... I'm sure they were doing things, it's just the lack of communication to the client about what exactly the agent was doing."LLosa's suggestion: Keep clients informed by sending them a copy of e-mails relevant to their transaction. What an agent might consider an insignificant e-mail could help the client feel more in the loop and give the client more confidence about what the agent is doing on the client's behalf, he says.Watch past episodes of the Wheel Estate Cam.Frank Borges LLosa is the broker, founder and owner of Fr...