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A real estate agent’s response to oil spill

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Day after day, week after week, the oil continued to bubble into the Gulf of Mexico, and Ro Mayer, like many other Americans, was feeling angry and helpless. But a couple of weeks ago, almost on a whim, she decided she needed to do something to express her frustration over the environmental and economic damage that was floating toward the state of Louisiana (see related Inman News article: "The real estate impact of Gulf oil disaster"). So the longtime New Orleans real estate agent harnessed the power of social media to the tradition of "krewe" parades generally associated with her city's Mardi Gras celebrations.In the process, she found herself in a role she had never anticipated just a few weeks ago -- one that's equal parts environmental organizer, media darling, and mother-figure comforter to literally thousands who share her dismay. "A friend and I were complaining to one another on Facebook -- it was a Sunday night in May -- that nothing wa...