BrokerageIndustry News

Top 10 sought-after home features

ZipRealty survey reveals must-haves, turnoffs

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For real estate professionals trying to put their best foot forward, the results of a recent survey offer clues on how to make for-sale listings stand out. In May, online brokerage ZipRealty asked about 1,000 house hunters who registered on its site what their "must-haves" and "deal breakers" were for their future home purchase. While the survey found that house-hunting men and women tend to have different priorities when searching for a home, their preferences do overlap in some ways.Men and women's top 10 preferences were largely the same with two exceptions: having a view made it onto the men's list (and not the women's list), with 44.5 percent of men saying it was a high priority; and wood floors made it onto the women's list (and not the men's), with 40.9 percent of women ranking them highly. More than a quarter, 27 percent, of all respondents ranked a "green," environmentally friendly home a high priority, the brokerage said. The home's location o...