BrokerageIndustry News

Busy buyers send in the scouts

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: This article is reposted with permission by The Real Deal. Click here to view the original article. By AMY TENNERY NEW YORK -- In politics, most elected officials have some sort of "advance" team that arrives at events hours beforehand to scout out a perfect photo op or to set up a news conference. It turns out similar sorts of advance people exist in New York real estate, in the form of brokers and personal assistants who preview properties before the potential buyer even walks through the door. While brokers have been doing this for some time, more personal assistants are taking on a surrogate real estate role for their bosses. Previewing properties in New York has become an increasingly popular trend as buyers have become pickier about getting bargains and inventory has risen. On a recent episode of the new real estate reality television show "Selling New York," high-end broker Michele Kleier showed a townhouse to a...