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6 reasons why social media works

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I have been thinking a lot about social media lately. Inevitably when I talk to someone outside of the social media/Facebook/Twitter world I always get a few snickers or questions like, "Does that really work?" Believe it or not, I don't just cross my fingers and hope it works! Here are some of my thoughts. (I know some of these are so basic, but they are the heart of why I wholeheartedly believe in what I do and what motivates me everyday.) 1. People are connected to you because they have volunteered to hear from you. Think about it: They clicked a button and chose to listen to you and be connected to you. They have raised their hand and said, "Please send me messages about your business!" If you have 500 people on your list, imagine a room of 500 people who asked to listen to you. 2. You should post content that is interesting to you -- that you would want to share. People share info because they want to, because there is very little &qu...