BrokerageIndustry News

Keeping track of your listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Having our listings all over the Internet is great, from a marketing point of view, because it is easy for consumers to find them. But things can go wrong, and we have little control over how the listings look or how they are being used. It amazes me the way we share our listings on the Internet. Once they are entered into a multiple listing service they can be fed to all sorts of websites, including sites that belong to lead aggregators that use our listings as bait to collect leads and then attempt to sell them back to us. Our listings are a goldmine for the real estate portal sites that sell advertising and leads. On one website, one of my loft listings shows up as a short sale. It isn't a short sale and it is not listed as a short sale in our MLS. The site is automatically fed data from our MLS. I am mystified as to how this could happen and I am not having any luck getting it changed. I suspect I will need some help from one of the head geeks at the MLS. It is no dou...