Become a Web native

Go beyond patchwork of 'bolt-on' tech

When the Internet didn’t go away after the dot-com bubble burst, about a decade ago, that was a sign that the Web was more than a fad.

Since then, the Web has continued to become a greater piece of the communication and research fabric of people who think about things before they buy.

Businesses have taken a variety of approaches in how they’ve dealt with the Web in relation to how they do business. Some business models weren’t even possible before the Web.