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Become a Web native

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

When the Internet didn't go away after the dot-com bubble burst, about a decade ago, that was a sign that the Web was more than a fad. Since then, the Web has continued to become a greater piece of the communication and research fabric of people who think about things before they buy. Businesses have taken a variety of approaches in how they've dealt with the Web in relation to how they do business. Some business models weren't even possible before the Web. Some were greatly improved due to decreased operating costs. Some are in the process of being gutted as a result of the Web. For businesses like real estate that existed before the Web came into existence, the responses to the Web can be placed on a continuum. On one end of the continuum are those businesses that have bolted on some sort of Web operation to the existing business. On the other end are businesses that have fully integrated the Web into the business itself. Now that it's been about 10 years since notice was se...