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Take your real estate biz viral on Facebook

Perspective: Don't miss marketing opportunities

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Editor's note: The following is a guest perspective by Brad Selby, head of product for Roost.com.By BRAD SELBY If you're a business, Facebook is the place to be. It has the scale, and it has the channels. Of course, the days of cranking up the "K-factor" (popularity) on your sweet new quiz game with notification spam are over. But if you have a real business -- if you're a Realtor with value to offer clients -- Facebook is the single best place to spend time. Let's dig into how Facebook works and how Realtors can take advantage of it. Unlike the 20,000 other articles out there on social media, we'll get into specifics about how to understand the platform and become more sophisticated about efficiently building business. It's been a couple months since f8 (a social Web conference), and most of us social media real estate folks have gotten our heads around the big changes. But I see tons of people who are not optimizing their Facebook presence. This is an exciting tim...