Take your real estate biz viral on Facebook

Perspective: Don't miss marketing opportunities

If you’re a business, Facebook is the place to be. It has the scale, and it has the channels.

Of course, the days of cranking up the "K-factor" (popularity) on your sweet new quiz game with notification spam are over. But if you have a real business — if you’re a Realtor with value to offer clients — Facebook is the single best place to spend time.

Let’s dig into how Facebook works and how Realtors can take advantage of it. Unlike the 20,000 other articles out there on social media, we’ll get into specifics about how to understand the platform and become more sophisticated about efficiently building business.