Industry NewsTechnology

How to manage your Web presence

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

SAN FRANCISCO -- Agents learned from real life examples Monday at Inman News' Agent Reboot conference how they can use a "hub and spoke" strategy to manage their Internet presence and drum up business.Attendees also got insight into how consumer behavior is changing from Wendy Forsythe, vice president of network services for Realogy's newest franchise, Better Homes and Gardens Real Estate LLC.The days' presentations also included a briefing by executives with three San Francisco Bay Area brokerages, who detailed the attributes and skills agents need to succeed in today's changing world.The move away from traditional branding on for-sale signs, billboards and bus benches to "lifestyle branding" means that agents need to have a Web presence that demonstrates their integrity, authenticity and ability to perform, Forsythe said.Today's consumers are able to help themselves to much of the information Realtors have traditionally held themselves out as the experts on, Fo...