How to manage your Web presence

Engage consumers online

SAN FRANCISCO — Agents learned from real life examples Monday at Inman News’ Agent Reboot conference how they can use a "hub and spoke" strategy to manage their Internet presence and drum up business.

Attendees also got insight into how consumer behavior is changing from Wendy Forsythe, vice president of network services for Realogy’s newest franchise, Better Homes and Gardens Real Estate LLC.

The days’ presentations also included a briefing by executives with three San Francisco Bay Area brokerages, who detailed the attributes and skills agents need to succeed in today’s changing world.