Don't let leads slip through your fingers

Lead management, agent training and buy-in are keys to conversion

SAN FRANCISCO — Brokerages can’t get the most out of the leads they generated from their websites and other sources if they don’t have a program for managing those leads and getting them into the hands of agents who are skilled and dedicated enough to convert them.

That was the consensus of a panel of brokers and the co-founder of a property search site that provides leads to brokerages, during a discussion Tuesday at Real Estate Connect San Francisco.