Make your WordPress site an online hub

Content strategy, navigation, and SEO tips

SAN FRANCISCO — A WordPress site can function as an online hub for real estate professionals, rollling together content and customer relationship management systems, a blog, property search, an agent directory, and a database of market information, among other functions.

But in order to mine that potential, agents and brokers will need both strategy and a bit of tech know-how, said speakers at the Real Estate Connect conference last week.

The first question to ask yourself is: What content and aesthetics will draw your target audience to the site?