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Make your WordPress site an online hub

Content strategy, navigation, and SEO tips

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

SAN FRANCISCO -- A WordPress site can function as an online hub for real estate professionals, rollling together content and customer relationship management systems, a blog, property search, an agent directory, and a database of market information, among other functions.But in order to mine that potential, agents and brokers will need both strategy and a bit of tech know-how, said speakers at the Real Estate Connect conference last week. The first question to ask yourself is: What content and aesthetics will draw your target audience to the site? Content strategy "Establish a voice: What makes you different, other than your listings, from everyone else in your market? What makes you you and why should I buy from you as opposed to anyone else in your market?" said Chad Parizman, director of Emerging Ventures at Scripps Networks Interactive. "During the next few years, your listings are going to be compromised" by companies like Google, which is integrating listi...