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9 steps to a stickier real estate website

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You have a real estate website, but are your visitors staying on your site or surfing elsewhere? When most real estate professionals post a website, they do so with the expectation that their site will attract customers for their business. While the number of unique visitors to your site is important, an even more important statistic is "stickiness." Stickiness refers to how much time each visitor actually spends on your site. If your website is merely an infomercial for you, visitors will surf to your site and then surf elsewhere in a matter of seconds. In fact, having your picture on the home page of your site causes up to 50 percent of your Web visitors to leave. The reason? It's about you rather than being about them. In contrast, a well-constructed site that focuses on the consumer and that is lifestyle based may have a Web visitor staying 10 to 15 minutes. If you would like to increase the stickiness of your website, here are nine ways to have your clients s...