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Marketing by design, not by accident

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Stacey Harmon, who specializes in digital strategies for real estate professionals, will discuss how to manage your reputation and content online during an all-day Agent Reboot event in Los Angeles on Aug. 5. The event, which will be held on the campus of University of California, Los Angeles, is the second in a series of 12 Agent Reboot events -- which focus on the latest real estate-relevant technologies, social media strategies, and local housing market analyses -- that are scheduled across the country through October.Harmon, who is founder and CEO of Harmon Enterprises, based in Orange County, Calif., and is also founder and chief blogger for real estate marketing blog Agent Applause, responded to a set of questions posed by Inman News. 1. What is the most important business lesson you learned in the past year? Content is king and good, unique content can be (really) hard to create. Successful social media marketing is based in a solid content strategy and plan. 2....