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3 reasons iPad is not the ‘It’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Sure, the iPad is cool and it has so many incredible apps -- my husband is out searching for one even as I write this article. But how are you going to use it in your business? There's no question that if you walk into a listing appointment with an iPad, you immediately have "cool and technologically proficient" written all over you. Do you honestly believe, however, that someone is going to do business with you just because you had enough money to buy the latest cool new tech toy? Don't get me wrong. Having the latest technology is definitely a plus. Without a doubt, the iPad is a terrific icebreaker. It also provides a way to engage people in a conversation and to get to know them better. After you have done that, however, what's next? The truth of the matter is that people don't hire you for the technology you own, any more than they hire you for the car that you drive. Your car and your technology are not the "It." Instead, buyers and sellers dec...