Brokers get creative to attract house hunters

From The Real Deal

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Tristan Harper, a senior vice president at Prudential Douglas Elliman, is marketing a four-bedroom co-op at 320 E. 72nd St.

Two years ago, he said, selling the apartment would have been as easy as scheduling an open house, where a swarm of buyers — many of them wealthy Wall Streeters — would flock.

"You opened the door twice and it sold," said Harper, who is marketing the apartment with fellow Elliman broker Eric Friedberg. "Now you have to do a little more creative marketing in order to promote it to the right people."