BrokerageIndustry News

Brokers get creative to attract house hunters

From The Real Deal

Editor's note: This article is reposted with permission by The Real Deal. Click here to view the original article. By CANDACE TAYLOR Tristan Harper, a senior vice president at Prudential Douglas Elliman, is marketing a four-bedroom co-op at 320 E. 72nd St. Two years ago, he said, selling the apartment would have been as easy as scheduling an open house, where a swarm of buyers -- many of them wealthy Wall Streeters -- would flock. "You opened the door twice and it sold," said Harper, who is marketing the apartment with fellow Elliman broker Eric Friedberg. "Now you have to do a little more creative marketing in order to promote it to the right people." He noticed that the 72nd Street co-op -- now priced at just under $3 million after several rounds of price cuts -- is within easy walking distance of Lenox Hill Hospital, New York-Presbyterian Hospital and Memorial Sloan-Kettering. So he purchased a list of doctors' addresses from ...