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Agent Reboot Speaker Profile: Kristal Kraft

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Kristal Kraft, broker associate at The Berkshire Group, Realtors, is also a blogger and sales trainer who has expertise in digital media and search-engine optimization. She designs and develops websites and is an avid photographer. Kraft will speak during a "Managing Reputation and Content on the Web" session during the Agent Reboot event on Wednesday, Sept. 8, in the Denver area. Inman News posed a set of questions to Kraft: 1. What is the most important business lesson you learned in the past year? I am constantly working on learning how to make things work better, for instance my website, blog or my photos. I started teaching this year and found myself surprised at how little people know about things that are very important to them, like their websites and social media.By taking a little time each day to study how to do things, people can avoid being scammed when it comes to technology. 2. What inspired you to pursue your current career path? I enjoy real e...