Making ends meet in real estate

Commentary: Serving up cheeseburgers, listings

Need to build a stronger brand?
Just a few seats left for ICSF Indie Broker Summit, July 17

I’m sad to admit that I used to be one of those Realtors who scorned part-timers. You know who I’m talking about: the guy who worked evenings at Home Depot, or that gal in the office who also pulled cappuccinos at Java Jungle. They weren’t dedicated agents. They didn’t have staying power. Hacks.

Some of us even incorporated our "dedication to the profession" in our listing presentations. We were 100 percent available any day or night to do real estate — and real estate only. You wouldn’t find us selling shoes at Big 5; we were ready to give you a CMA (comparative market analysis) at the drop of a hat.