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Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Editor's note: Guest writer Jay Thompson is the designated broker and co-owner of Thompson’s Realty in Phoenix, Ariz. He blogs at and By JAY THOMPSON Do you ever wonder what and where people are clicking on your website or blog? You should be wondering. Most people have some sort of traffic analytics installed (Google Analytics, SiteMeter and Get Clicky are popular), as you should. These programs will help you understand how people find your site, where they come from, and where they go. But they do not always tell you what people do when they get to your site. And what people do once they land on your site is critical. After all, you can have all the traffic in the world, but if the visitors don't do something that ultimately allows you to "capture" them as potential prospects and "convert" them to clients, then what is the point in having a real estate website? Enter the heat map. A heat map is a...