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Curbed takes ‘real estate porn’ national

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Curbed, a network of neighborhood-focused blog sites featuring quirky, often celebrity-related, real estate trends, launched a new national site Thursday. Manhattan-based Curbed National has taken over the Curbed.com domain name, previously held by the network's flagship site, Curbed NY, which now lives at ny.curbed.com. The new national site will take Curbed's fascination with what it calls "real estate porn" indoors. "We'll be chronicling higher-end home design and decor, from Malibu dream houses to Wyoming ranches to Maine cabins, and all residences in between. We're also launching a daily e-mail newsletter featuring one great piece of real estate porn each day," said Lockhart Steele, who founded Curbed in May 2004. Steele was formerly a managing editor at fellow gossip site Gawker. (Gawker Media is a Curbed investor. Inman News Publisher Brad Inman has also invested in the network.) Real estate porn is "sexy shots of real estate. The sort of stuff t...