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Confessions of a social media ‘dropout’

Ignoring online presence can cost agents dearly

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Is having a social media presence really making a difference in your business or would your time be better spent doing something else? I've spent the last month recuperating from major surgery. Since the recuperation time for me was supposed to be six to eight weeks, I made a conscious decision: no real estate, no social media -- only self-care for the first month after surgery.In fact, I didn't even open my computer for two weeks (it hurt to sit up). I did take a few calls on my iPhone, but that was about it. I have now been on hiatus from social media and blogging for six weeks. One of the questions I've been asking myself is whether blogging, tweeting and being active on Facebook are really worth the time and effort? For example, did any of my 2,800 followers on Twitter even notice that I hadn't posted anything for six weeks? I haven't received a single direct message for the last month, although I've had plenty of mentions because of my Inman articles. How about my fri...