Industry NewsTechnology

A peek at Trulia’s iPhone app update

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Real estate search and marketing company Trulia.com is set to release the newest version of its mobile application for the Apple iPhone. The company expects Apple to approve its updated app as soon as Thursday. Trulia launched its iPhone app in September 2008. Since then the app has been downloaded more than 400,000 times (total for all versions).  Trulia spokesman Ken Shuman said that the app is drawing "serious homebuyers," which is key, even if "We might not have the most downloads in the App Store." Over the past year, the company has seen mobile traffic to its website jump from 2 percent to 10 percent overall -- and 15 percent at peak times, according to Rob Cross, Trulia's director of distribution. About half of that traffic to the website comes from the iPhone app and the other half comes from the company's mobile website.Peak times include weekends between noon and 4 p.m., when users are presumably out house hunting, and, during the week, times when peop...