5 ways sellers can minimize ‘pet factor’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Psssst! It's about your dog -- he could be the reason your house isn't getting sold. Or maybe it's your cat. Or Larry the iguana. Sure, we love our pets. But sometimes that affection makes us oblivious to some of their less-endearing traits, such as the way they routinely kick cat litter onto the floor or how they gnaw on the baseboards. Then there are the odor issues. Perhaps their presence just intimidates potential homebuyers. Seriously, folks, some people just aren't as enamored of the little beasties as you are. Home sellers need to please as many potential buyers as they can. This means that, as inconvenient as it might be, you're going to have to take some steps to minimize the "pet factor" when marketing your home. "Real estate agents should present their sellers with a list of ways to get their pet-friendly home ready to sell," said Rhona Sutter of Naples, Fla., who runs, a referral service for people looking for "pet-...