Better Homes and Gardens Real Estate grows in California

Prudential announces franchise deal to continue market presence

SAN FRANCISCO — Realogy Corp.’s Better Homes and Gardens Real Estate LLC continues its rapid expansion, with company officials today announcing a 20-year franchise agreement with a former Prudential Real Estate brokerage that has 1,900 agents working out of 36 offices in Northern California and Nevada.

Handling $2.8 billion in home sales in 2009, Pleasanton, Calif.-based Mason-McDuffie Real Estate Inc. — which has done business for the last 13 years as Prudential California Realty and Prudential Nevada Realty — was ranked by REAL Trends as the 19th-largest brokerage in the U.S. by sales volume. The company claims to be the sales leader in the San Francisco area’s East Bay market.

Prudential Real Estate and Relocation Services Inc. — which oversees Prudential’s real estate franchise network of about 60,000 sales associates and 1,700 offices (as of June 30) in North America — was prepared for the switch, announcing a new affiliation with a 200-agent brokerage in San Ramon that expects to sign Mason-McDuffie agents who wish to remain affiliated with the Prudential brand.