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The cost of free real estate advice

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Writing blog posts every day -- and writing this weekly column -- isn't always easy. The hard part is coming up with topics that people want to read about. I spend at least an hour each morning reading, and often another in the evening if I can. I often get ideas for blog posts from what I read online. When I am looking for a topic for my real estate blog, one my favorite places to go is Trulia Voices, which features Q-and-A on a range of topics. There are other online real estate Q-and-A sites, too, such as Zillow's "Home Q&A."I start by reading questions that consumers have about real estate, as those topics may also be of interest to my audience. There are also questions about home maintenance, weather, mortgages and subjects unrelated to real estate. As I review the queries and responses, it isn't unusual to see 10 or more agents answer a yes-or-no question with a paragraph or two. Any agent can set up an account and answer questions. Agents from Cali...