Keeping listings close to the vest

From The Real Deal

NEW YORK — Real estate agent Christopher Stokes Moseley recently spent months helping a homeowner prepare to sell his apartment, even talking him through a kitchen renovation.

"I held his hand through the entire process," said Moseley, a senior vice president at Charles Rutenberg Realty. So he was shocked when the seller ultimately signed an exclusive listing agreement with a larger firm, saying he felt the bigger company would provide "a wider audience" than 4-year-old Rutenberg.