Customer service made simple

8 ways to cut real estate red tape

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Albert Einstein once said, "Make everything as simple as possible, but not simple." Are you making your clients’ real estate experience as simple as possible?

Let’s face it — closing a real estate transaction is complex, especially if it is a foreclosure or short sale. The required disclosures, the purchase agreements and all the other supporting documents can easily total more than 100 pages.

Consumers are also overwhelmed by all the other choices they must make. How much can they afford? Which loan is the best choice for their current purchase? What areas are best suited for their lifestyle? What are they willing to give up in terms of features and convenience as opposed to their must-haves? Who is the best agent to represent them? The list is virtually endless.