Real estate specialist or generalist?

Realtor Notebook

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

When I started in real estate I was a generalist, or what I like to call a generic Realtor. I would work with anyone on any kind of real estate transaction to make a buck.

I have sold land, investment properties, new construction, townhouses and condos, upper-bracket homes, foreclosures, short sales, and fixer-uppers. I have shown properties in every county in my metro area.

I once listed a home for a friend in a town that is 50 miles away, and on another occasion helped buyers make a lakefront purchase 40 miles away.

In my days as a generalist, my online profiles and biographies contained a lengthy list of areas that I served.