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Real estate specialist or generalist?

Realtor Notebook

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

When I started in real estate I was a generalist, or what I like to call a generic Realtor. I would work with anyone on any kind of real estate transaction to make a buck. I have sold land, investment properties, new construction, townhouses and condos, upper-bracket homes, foreclosures, short sales, and fixer-uppers. I have shown properties in every county in my metro area. I once listed a home for a friend in a town that is 50 miles away, and on another occasion helped buyers make a lakefront purchase 40 miles away. In my days as a generalist, my online profiles and biographies contained a lengthy list of areas that I served. I was encouraged by the brokerage I was with to include as much info as I could so that people would find me on the Internet when they conducted a search for an agent or a property. I was also competing with every other agent in the metro area with a similar bio. I learned the error of my ways when gasoline prices jumped, which happened at about th...