Industry News

Seeking outside help for real estate success

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Many agents have discovered the benefits of working with a coach, yet most people who seek coaching are really looking for training.The confusion results from trainers, mentors, and consultants who use the term "coaching" to describe everything from setting up blogs to mastering scripts and dialogues. I received a call from a man who wanted coaching on how to flip houses. He wanted to know how much we would charge to help him set up a land bank so he could purchase distressed properties using land sales contracts. He was convinced this was a legitimate way to circumvent the lenders' due-on-sale provisions. Coaching vs. training Training is concerned with what to do and how to do it. In the training model, the trainer is the expert who provides you with specific strategies and tactics to build your business. During a training session, the trainer does most of the work. Unless you're brand new in the business, you already know what to do. The challenge is removing...