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Real estate’s QR code ‘fever’

Despite rising popularity, it's not mainstream yet

Realtors love QR codes. It is like a fever that is sweeping the country. The QR code -- basically a next-generation bar code -- was invented in Japan in 1994. A QR code (QR is short for "quick response") can be read by camera-equipped smart phones via an app. The codes are handy because it is faster and easier to scan a code into a phone than it is to type a Web address. QR codes have also been called "mobile tagging". At the recent NAR convention in New Orleans, QR codes were all the rage. NAR used them on printed materials, and so did some of the vendors. I met Realtors who have them on business cards. The technology seems to be more widely adapted than it was a few years ago but it isn't exactly mainstream and I don't think it will save the housing market. I had a listing that was a short sale, but even with a QR code on the flyers it went into foreclosure before it sold. In 2007 I had a QR code on the sidebar of my blog and no one knew what it was....